Enhance your online store by building a vibrant community with UGC
Most e-commerce merchants will tell you that building a vibrant community around a particular product is a daunting task. However, the task can become significantly simpler and highly profitable when you utilize user generated content. You can achieve a formidable community by allowing customer engagement on your online platform. Customer engagement can come in a wide range of forms.
The most popular is the community Q&A, where customers are at liberty to ask questions pertaining to a specific product, and other customers get to answer them. This is where social proof comes in. Social proof stipulates that when a customer gets a review from another customer about a particular product, chances of buying that product are extremely high, as opposed to getting reviews from a salesperson or manufacturer. This kind of community can end up exploding sales in your e-commerce store.